Shell
Our first network launched in July 2008 at 114 Shell Select outlets nationally. Select are Shells premium high traffic outlets delivering a fortnightly audience of 2.3m.
The vast majority of outlets have two screens, with a 32” positioned on the counter and a 40” in the window targeting people on the forecourt. Both screens are located in optimum viewing areas targeting a captive audience over a long dwell time. The in-store screen benefits from audio via the directional speaker located above the queuing customers.
External research conducted during the trial in October 2007 confirms the screens resulted in increased customer satisfaction and brand awareness plus it provided a lift in sales for the products advertised and sold in-store.
Refer to the downloadable presentation for a full Shell insight.