Green Cross Health

Over the past several years, FMC TV has supported Green Cross Health with the procurement, delivery, and ongoing support of digital signage across their pharmacy network. This includes:

• Hardware Procurement: Selecting optimal screens and media players to suit a variety of store formats and retail conditions

• System Configuration: Pre-configuring each system for efficient rollout, tailored to specific store needs

• Installation Management: Coordinating seamless installations across both corporate and independently owned sites

• Content Distribution: Delivering brand-aligned content and marketing campaigns at scale, with consistency across the network

In addition to pharmacy-wide signage, FMC TV also delivered digital display solutions for premium beauty counters within Life Pharmacy stores, working alongside top-tier international brands such as Estée Lauder and Clinique.

Screens were integrated directly into beauty units to enhance product visibility and deliver targeted, high-impact brand content.

• Mixed Ownership Model: Working across both equity and franchise locations required a high degree of adaptability and coordination.

• Retail Environment Complexity: FMC TV’s approach needed to balance branding requirements with practical in-store realities, including space constraints and integration with existing store fitouts.

• Premium Brand Expectations: Digital displays for global beauty brands demanded precision, consistency, and alignment with international campaign standards.